During these last months I’ve discovered a complex and fascinating world called fashion retail.
It is not just about describing new flagship stores or big department stores, the topic is actually broader. You gotta dig into economical issues and understand how and why things are done by a design point of view. Behind any decision concerning design field there’s a rank of symbolic values, and we ought to be aware of that before analyzing a creative fields such fashion industry.
Retail spaces have become more and more a crucial and strategic point in fashion business. Every single retail space I picked up in my collection is an effective store, in the sense that -from a design point of view- is a good representation of a structured expression of values. In this extent, retail design is so important that big companies have to hire top architects to best design their boutiques all over the world.
But fashion companies are not just facing aesthetic issues, as they are involved also in many economical matters. We ought to know that a fashion company is a design based business kept up by strict management rules. From this perspective, a careful and well-planned strategic line in retail policy seems to be a major key to success.
Light design is a crucial side of interior design. It recalls both visual merchandising and architecture: function and aesthetic. The match point between the economical side and the design world -as a way of doing things-.
For the rest, I really enjoyed doing this blog. See you soon, maybe with a new project.